Piquant P&L is a simulation service that takes a static P&L and reconstructs it as a dynamic tool linked to the market place.
Businesses manage by their P&Ls. Increasingly, there is a trend towards seeing the impact of sales and marketing activities in bottom-line P&L terms. Often there is scrutiny of marketing budgets at the board level. Marketers, if they are to secure the resources necessary to build thriving brands need to deal in financial terms.
Using measurements taken from econometric modelling, we calibrate the relationships between the various lines of your P&L from the ground up. We then use this dynamic P&L to run simulations of the investment scenarios you want to explore to see their impact in final P&L terms, to help you make the best investment decisions for your P&L.