Innovative Analytics: Outstanding Marketing

Piquant recognises that outstanding marketing is core to your business success. It defines your customer success, Brand growth success and profit success.

Piquant is passionate about helping Brand organisations achieve the level of marketing excellence required for outstanding success in today’s fast-moving environments.

We use analytics in a new kind of way, to address core issues for clients:

• Am I optimising sales and marketing investment across my global territories?
• How do I get the right balance between building and trading my Brands?
• Who are our most valuable consumers, and how do we keep them?
• How do we increase penetration?
• What role should the new digital media play in our marketing mix?

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