Piquant max helps you get the maximum value from your resources.
Based on robust measurements from econometric modelling, max takes advantage of the natural differences in the strength of your sales drivers and the responsiveness of different brands to those drivers to unlock the extra value hidden in your investments.
Some channels, maybe TV or Press, will work better for your brand than others. Some brands will be more responsive to media than others. With some brands you want to invest a minimum amount to maintain sales; with others you want to invest ahead to drive growth. Piquant max helps you achieve your strategic objectives with smart investment decisions.
Piquant max uses advanced nonlinear optimisation algorithms which factor in: