4 easy ways to get the most bang for your buck when it comes to DR TV spend They require minimal modelling and the improvement in ROI can be substantial. So without further ado, here they are. 1. Natural Seasonality vs. TV Cost (savings up to 20%) TV Cost varies across the year, […]
To download this article as a print-friendly pdf, click here and submit your email address. What’s the ROI of social media? There is no shortage of articles, think-pieces, blog entries (and sales brochures) purporting to answer the ROI question for social media. Most, you have probably discovered, fall some way short of an answer and […]
It’s being widely reported that TV ad campaigns are failing to reach their intended audience. According to research done by US-based company Simulmedia using Nielsen and Kantar Media data, as many as 75% of adverts in a campaign are being seen by only 20% of the target audience. Whilst it’s not our intention to dispute […]
To download this article as a print-friendly pdf, click here and submit your email address. Marketing effectiveness, marketing ROI, payback…whatever you call it, it’s pretty well-established now as a discipline within the advertising industry. If you’re involved in planning an advertising campaign, the chances are you won’t be far down the track before someone mentions […]
To download this article as a print-friendly pdf, click here and submit your email address. With so many providers, charging from nothing to thousands of pounds, what are we to make of Social Media Monitoring (SMM)? At piquant, we’ve had a look at a few of the SMM tools available commercially. Here’s our take on […]
To download this article as a print-friendly pdf, click here and submit your email address. Perhaps you’re in the process of commissioning an econometric modelling project and want to avoid the pitfalls. Or maybe your project is well underway, numbers are coming at you, but you’ve got a sneaking suspicion that all is not quite as it […]
To download this article as a print-friendly pdf, click here and submit your email address. A brief introduction to econometric modelling Part 1: Econometrics in theory Part 2: Econometrics in practice Part 3: Typical outputs from econometrics Part 4: Conclusion – is econometrics for us? Part 1: Econometrics in theory What is econometric modelling? A […]